The Perils Of Intuition
A hotel manager looks out in the lobby and notices a guest with a Hermes tie. Another is carrying a Prada handbag. In an instant and through “the power of the glance,” the hotelier decides these folks...
View Article5 Insights Into Narrow Positioning
The impulse for marketing services firms to be everything to anyone has always been strong, but now it has become nearly irresistible, given the current economic circumstances. This has given clients...
View ArticleThe Long-Term Value of Community Relations
Most marketers have a careful eye on metrics, such as cost per lead, conversion rates, and the holy grail of “hard” return on investment calculations. Yet with a fair percentage of marketing budgets...
View ArticleProfit From Information Networks … Just Like the Rothschilds Did
The use of information networks has conferred competitive advantage long before the advent of LinkedIn Answers, Ask, or Quora. In fact, to truly see the power of information networks, one need look no...
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